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RIDICULOUSLY ABSORBENT WYPALL X90 LAUNCH
The assignment: "Make us a viral video for the new X90 launch."
I tried to explain that viral-ness was a bit beyond my control. But I have to admit... I liked the spirit of the request.
The videos never saw the light of day in this campaign. As it turns out putting a fish next to the product is a no-no. A good lesson in the importance of reviewing the storyboards.
The product launched successfully. We didn't spend much money to produce them. And I still enjoy them.
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