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THE RIGHTCYCLE PROGRAM
The amount of trash produced in scientific manufacturing and research facilities can be enormous. The tons of exam gloves, personal protective equipment, and eye protection sent to the landfill each year is staggering. Which is why Kimberly-Clark Professional developed the RightCycle Program.
By empowering and enabling these facilities to turn their used protective equipment into consumer goods they effectively divert hundreds of tons of trash from the landfills.
The program needed an identity and video content that was as strong as the program idea.
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